tag:blogger.com,1999:blog-59927880767319770652011-07-30T17:58:17.510-07:00Robert Martyna is a seasoned entrepreneur who has founded a number of venture backed companies in e-commerce, enterprise and communications software companies over almost two decades. Robert Martyna is also the founder and CEO of Tradavo, a wholesale marketer and distribution agent for small format retail.Robert Martynahttp://www.blogger.com/profile/13472966065463213514noreply@blogger.comBlogger21100tag:blogger.com,1999:blog-5992788076731977065.post-49719684112687405232010-01-25T03:50:00.000-08:002010-01-25T04:04:15.796-08:00<div><i>Robert Martyna, CEO of Tradavo, gives a frank assessment of the fund raising process for entrepreneurs in the never-ending search for venture capitalist firms. </i></div><div><br /></div><div>Entrepreneurs have to spend quality time choosing firms and partners who might be receptive to a pitch for investment, begins <a href="http://www.robertmartyna.com/">Robert Martyna</a>. Once a list of firms is compiled, the hopeful entrepreneur will have to gauge just how to get in the door to deliver the pitch. Robert Martyna agrees that this is often a guessing game. Multiply all that time by 10 or 20 different firms and it’s possible to get a sense of just how time consuming this process can be.</div><div><br /></div><div>Some firms, notes Robert Martyna, CEO of Tradavo, make things easy (or more difficult, depending on your perspective) by replying with a quick "No." This helps many entrepreneurs get a move on to pitch to the next firm, but it also increases the run around and guesswork.</div><div><br /></div><div>Robert Martyna says that this is the state of things when there is scarcity. There are more entrepreneurs than there are investment firms, in the same way that there are more unpublished authors than publishing houses. Things can be extremely challenging for a person on their first time out. However, once an entrepreneur gets backing or an author gets published, subsequent success becomes easier.</div><div><br /></div><div>In light of this reality, Robert Martyna, CEO of Tradavo, can't help you make your first time easier, but he does have food for thought. The system of entrepreneurs pitching to venture capital firms tends to make VCs to be the gatekeepers of innovation, instead of the entrepreneur themselves. Entrepreneurs, like Robert Martyna, have been consequently inspired to search out alternate means of raising the capital to build companies.</div><div><br /></div><div>Robert Martyna has founded companies with and without raising venture capital. Acquiring venture capital can remove a significant amount of stress from the start up process, but it also adds new stress from the investors. Starting a company without venture capital can be fraught with anxiety, but Robert Martyna says that kind of stress is all positive. Building a company on your own, says <a href="http://www.robertmartyna.info/">Robert Martyna</a>, leads to better cash efficiency, a deeper understanding of the market, and a more gradual, but perhaps solid and substantial growth.</div><div><br /></div><div>Robert Martyna, CEO of Tradavo</div><div>http://tradavo.com</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5992788076731977065-4971968411268740523?l=robert-martyna.blogspot.com' alt='' /></div>Robert Martynahttp://www.blogger.com/profile/13472966065463213514noreply@blogger.com0tag:blogger.com,1999:blog-5992788076731977065.post-54499871239056223212010-01-21T03:53:00.000-08:002010-01-25T03:55:44.902-08:00<div>Robert Martyna, CEO of Tradavo, has started many businesses in his time. Over the years, each successive start-up gave him ideas about how to streamline and otherwise improve the business of supplying a retail operation. <a href="https://qik.com/bobby-martyna">Robert Martyna</a> gathered together a dynamic team of entrepreneurs and industry veterans. Together they created Travado as a direct channel between consumer product vendors and small, independent retailers.</div><div><br /></div><div>Robert Martyna's Tradavo maintains a state of the art online network. The robust, functional Tradavo website and database link small format retailers with the manufacturers from which they purchase their inventory and supplies. Wholesale foods, beverages and sundries are just the beginning of what Robert Martyna wants to deliver.</div><div><br /></div><div>Robert Martyna says that Tradavo's ordering platform enables owners to procure everything they need to keep their retail operations on target for success. Robert Martyna knows, from the small business owner's perspective, that keeping track of numerous distributors can be an administrative nightmare. Travado's system unifies the complicated process of choosing and ordering from so many various vendors. </div><div><br /></div><div>Robert Martyna's system means that small retail businesses at last are granted easy access to the pricing, purchasing leverage, and promotions of the large chain stores. On top of that, Tradavo makes a broader and more personalized assortment of products available to retailers, increasing the allure of their business to customers. All of this comes with the convenience of a single invoice and free delivery options.</div><div><br /></div><div>The team assembled by <a href="http://www.anobii.com/bobbymartyna/books">Robert Martyna</a>, CEO of Travado, possesses an unequaled mix of long-term expertise in all levels of business infrastructure. They are veterans of the retail, consumer products manufacture, wholesale, and technology sectors of the world market. Robert Martyna's philosophy is to be surrounded with the most hardworking, committed professionals to achieve a common goal. With Tradavo the goal of innovative, quality small format retail services is made reality.</div><div><br /></div><div>Robert Martyna, CEO of Tradavo</div><div>http://tradavo.com</div><div><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5992788076731977065-5449987123905622321?l=robert-martyna.blogspot.com' alt='' /></div>Robert Martynahttp://www.blogger.com/profile/13472966065463213514noreply@blogger.com0